The Growth Path

Bundle. Lift. Transform.

Nobody transforms alone. Everyone starts together, on the same footing, and what happens after that depends on how far a person, a team, or an organization wants to take it. Three steps, plus organization-wide consulting when the rollout is bigger than one office.

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01

The Training: AI Leadership Hub

A 25-day guided program that takes a whole team from no AI experience to a working AI toolkit built from their own roles. Everyone learns it at the same time, leaders included. This is step one, and the starting point for everything else.

Who it's for

The whole team, from producers through owners, taken through it together. No technical background needed to start.

What's included

  • Twenty-five daily lessons across five stages, each one a build-along rather than a demo
  • Safe, structured AI setup: approved tools, least-privilege connections, and a data-boundary check that has to be passed
  • A personal AI profile, a voice guide, and a reusable brand kit
  • At least one working skill and the routine that runs it
  • Nineteen portfolio artifacts, three live FAQ checkpoints, and a capstone presented with a 30-day plan

What changes

People stop asking whether they should be using AI and start showing each other what they built with it. The office links arms instead of waiting on the two or three who taught themselves, and everyone gets hours back for clients and coaching rather than copying and pasting.

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02

Continuous Learning & Community

Step two. An ongoing membership and private community for people who want the skill to keep compounding after the training ends. AI changes constantly, and a one-time program eventually goes stale on its own.

Who it's for

Anyone who has been through the training and wants to stay current instead of falling back into old habits.

What's included

  • Monthly training drops covering new capability as it lands
  • A private community where people post what they built and troubleshoot together
  • Question roundups built from what members actually submitted, not a prepared agenda
  • Highlights from the leaders getting the most out of it, so good ideas travel

What changes

The habit holds. People keep building after the cohort ends, and the office has somewhere to go with a question that is not your inbox.

03

1:1 Coaching with Annette

Step three. Direct, ongoing work with Annette, fully customized to your goals and aimed at your specific gaps. Available alongside any stage of the path.

Who it's for

Executives and agency principals who are accountable for an AI decision they don't yet feel qualified to make, and who want direct access rather than a curriculum.

What's included

  • Recurring one-on-one sessions built around your live decisions, not a fixed agenda
  • An AI readiness read on your organization: where adoption will stick and where it will stall
  • Help evaluating vendors and tools so you can tell a real capability from a demo
  • Personal AI workflows we build together on screen, using your actual work
  • Direct access between sessions when a decision can't wait

What changes

You stop deferring AI decisions to whoever sounds most confident in the room. You can explain, in your own words, what your organization should do with AI and why, and your team starts moving because you are moving.

Annette Fog working one-on-one with a client at a conference table

Coaching is built around your live decisions, on your actual work.

04

AI Transformation & Adoption Consulting

Assessment, strategy, governance, and change management for organizations rolling this out at scale, with a focus on the human side of transformation.

Who it's for

Mid-to-large organizations that have bought AI, announced AI, and still can't point to what changed.

What's included

  • Organizational AI readiness and adoption assessment
  • A phased roadmap tied to business outcomes, not tool rollouts
  • Governance and guardrails written field-forward, so they read as support instead of red tape
  • Change management for the people who will resist, and the reasons they will
  • Adoption metrics and reporting your leadership team will actually read

What changes

AI stops being a line item and starts being a way of working. You can show your board what changed, who changed it, and what it was worth.

Get Started

Ready to Lift Your Team Together?

Almost everyone starts in the same place. Book a call and we'll work out who to bring along, how to get the leader out front, and what comes after.

Book a Discovery Call